The resort was still under construction when we took this project. This boutique resort has a Lanna Northern Thai contemporary style, with the main structures of the buildings made of old teakwood. Therefore, it came to the point that we decided to choose earth tones as the color theme for the whole identity design and printing project.
Yantarasiri is a small city resort type. It is standing right in between many high rise buildings and condominiums. The night life around Nimanhamin area is pretty busy and loud. We wanted to represent the contrast between the lively city surrounding it, and the resort itself, being very green and natural. On top of these, the identity design must give a feeling of serenity, plenty of space and comfort. There is a rare tree in the middle of the ground that gives beautiful vivid pink flowers year round. We have noticed that this flower has a very interesting shape. We then take it as a main element to add in the resort identity design. The vector graphic of this flower is also apply on wooden signs, cement floor and decoration pieces.
Here are a few different things of our identity design for this project. They include the logo design, brochures, name cards, CD package, in-house stationary and etc.