Corporate Identity Design (or CID) is one of our design expertise. The company can be brand new or already running. We create a stylish and new fresh look for brands. A good example is this historical hotel in Chiang Mai.

Suriwongse hotel was originally an old traditional Thai style hotel built in the ’60s. The owner has changed and extended the building many times. In 2014 he started looking for an international hotel chain to manage the hotel. During this time, he wanted a temporary new image for his hotel. Therefore we went to discuss their temporary corporate identity design.

We discussed adding a more modern and international touch without forgetting the Thai-ness. The design had to be simple but smart and clean. Our design team started to work on re-branding this property while keeping its old identity right away.

We started researching Lanna art through historical and present local artists. In the old times, people used red paint on domestic handy crafts. Imitating this idea, we used a clear red font to make the old name easily recognizable. It is noticeable that most of the local Chiang Mai artists like using metallic gold. We added a greenish gold flower to the font to give a little touch of Chiang Mai to it. The main corporate identity design project of Suriwongse hotel was completed in a couple of days.

In short, we came up with the identity guideline. In addition to that, we designed a set of hotel in-room amenities as well. Below are examples of our work done for the Suriwongse Hotel. For instance t-shirt designs, menus, logo, stationery, signs, posters and more.