Corporate Identity Design (or CID) is one of our design expertise. The company can be brand new or already running. We create a stylish and new fresh look for brands. A good example is this historical hotel in Chiang Mai.
Suriwongse hotel was originally an old traditional Thai style hotel. It was built back in the ’60s. The owner has been changing and extending the building many times. In 2014, he started another renovation looking for an international hotel chain to manage his place. While waiting for the new brand, he wanted a temporary new image for his hotel. Therefore we went to discuss their temporary corporate identity design.
We discussed adding a more modern and international touch without forgetting the Thai-ness. The design had to be simple but smart and clean. Our design team started to work on re-branding this property while keeping its old identity right away.
We started researching Lanna art through historical and present local artists. In the old times, people used red paint on domestic handy crafts. Imitating this idea, we used a clear red font to make the old name easily recognizable. We also noticed that most of the local Chiang Mai artists like using metallic gold. A greenish gold flower was added to the font to give a little touch of Chiang Mai to it. The main corporate identity design project of Suriwongse hotel was completed in a couple of days.
We came up not only with the identity guideline, but also a set of hotel in-room amenities. Below are examples of our work done for Suriwongse Hotel. These include t-shirt designs, menus, logo, stationery, signs, posters and more.